Step-by-Step Guide to Creating a High-Conversion Email Marketing Funnel
If you ask every digital marketer what they want to achieve with email marketing, you’ll get the same answer: a larger and more dedicated subscriber base. Although there is plenty of information available, the vast majority of it focuses on getting people to sign up for an email list or become brand ambassadors rather than actually buying anything.
To tell the truth, this objective itself is a contributor to the issue. Although you, as a digital marketer, have complete control over the actions you take to sway clients, the choices made by your leads are entirely beyond your control. There is a wide range of things you can do, from staffing up internally to promoting your brand on social media and the Google Display Network to funding R&D.
Despite the success of these other strategies, email marketing continues to be the most powerful B2C and B2B digital marketing tool. Around 319.6 billion emails are expected to be exchanged daily throughout the globe by 2021, and 73% of marketers say that email marketing is directly responsible for the increase in conversions.
In addition, email marketing has shown to be the most dependable strategy for influencing leads throughout the whole buying process. Leads may be moved through the buyer’s journey using email marketing (or any other strategy), but this won’t happen automatically. For this reason, businesses need a well-designed email marketing funnel.
Don’t worry if you find this explanation puzzling. You will be able to create an effective email marketing funnel with our guidance. What is an email conversion funnel, and how can you include one in your marketing strategy? Read on to find out.
Conversion-Focused Email Marketing Funnel
To create an efficient email marketing funnel, you should first understand what one is and why it works. An email marketing funnel illustrates the path a subscriber takes from an anonymous visitor to paying client through a series of promotional and informational emails. Email marketing campaigns that are successful depend on marketers anticipating their subscribers’ demands so that they may send emails at optimal times to motivate responses. The four stages of the client’s lifetime are shown by email funnels:
Engagement\Discovery\Purchase\Retention
It’s crucial to know what your subscriber can do with your brand, even if your company doesn’t necessarily put a lead there at every moment. Yet, you want them to continue down your sales funnel and convert into paying clients.
Marketing Email Funnel Is Essential, But Why?
Traditional marketing practices are no longer effective, and subscribers are put off by overtly promotional approaches. Email marketing is unique since it enables communications to be sent at optimal times, allowing for the individualization of messages sent to each subscriber. Open rates may be increased by as much as 26% just by adding a personal touch.
You can tell exactly where your lead is in the buyer’s journey and tailor your communications to them thanks to email marketing funnels, which consider each lead as a person instead of just another number in a database. There are several reasons why you should create a marketing funnel for your email communications.
Did you realize that acquiring a new client is ten times more difficult than selling to an existing one? A steady stream of new leads may be generated while your old email list remains intact with the help of an email marketing funnel.
If you have the correct tools in place, your email marketing funnel may function on autopilot, generating revenue for you around the clock like a tireless salesperson (with less invasion and hard sales pitches). Customers will become brand advocates when they have consistently good experiences with your company. They are led to the destination using an email marketing funnel.
Conversion-Focused Email Marketing Funnel Creation Guidelines
Although there are a lot of things that can be done to convert a client, you may use the following guide as a starting point:
- Make use of opt-in forms and landing pages to expand your email list, and entice visitors to become subscribers with the promise of entertaining material.
- Give your subscribers something they can use: Use email to promote seminars, case studies, and special offers that show how your business can solve the subscriber’s concerns.
- Get your newsletter readers to become paying clients. You may increase conversions from your email list by using time-sensitive messages or remarketing strategies.
- Keep your consumers coming back by encouraging them to buy from you again: Maintain contact with your buyers even after they’ve made a purchase so you may grow a dedicated following.
Finish up
Converting leads into loyal customers is a breeze when you have an email marketing funnel optimized for conversions. With the help of CRM email automation tools, you can quickly and easily create an email list and give valuable content to your leads. Your return on investment (ROI) will increase, and your workload will lighten thanks to an email funnel.