You need to use a few of the Google keyword research tools we’ll list and describe in this article to conduct keyword research for your website. One term or a group of words (phrases) called a keyword can increase our visibility in searches by discussing the information on the page.
What Do Keywords Mean?
Keywords are employed in both SEO optimization and Google Ads advertising. The content of the website and the user’s search are strongly connected by keywords. You can get more impressions on the search engine result page by selecting keywords that are pertinent to your company.
1. SEMRush
SEMrush is a program that helps improve page rankings in organic search results by optimizing pages for SEO. SEMrush combines data and strategy into a single platform that shows you how to position your website for maximum benefit. The program provides an in-depth analysis of both on-site and off-site SEO components. It is particularly well-liked because of its built-in features for finding new keywords. It can also help monitor where predefined keywords stand in comparison to market rivals.
2. Ahrefs
Ahrefs is a helpful tool for conducting an SEO audit on your website to see whether it needs any technical changes to rank better in search results. This tool’s user interface is simple to use. This SEO tool has the most extensive collection of backlinks. It offers a wide variety of cutting-edge metrics and data features. Additionally, Ahrefs frequently upgrades feature releases. You may view the keyword’s current rank, search volume, overall traffic, and keyword difficulty. It also allows you to see whether it appears in a SERP feature like the questions that people also have a section for each keyword.
3. Google Keyword Planner
The Google Advertising tool for designing PPC ads includes the Google Keyword planner. With each click, pay-per-click advertising enables you to connect with a genuine customer. On the Google Ads platform, you may choose the price you’re ready to pay for a click on your advertisement and the search terms you want your ad to appear for. The free Google Keyword Planner keyword rank tracking tool may calculate CPC (cost per click) and propose new keywords in addition to displaying the number of monthly searches. It is a necessary tool for developing Google Ads advertisements, and it can be quite beneficial for planning keywords for SEO.
4. Google Trends
Google Trends is a keyword rank tracking tool that enables users to see how frequently a given keyword or phrase is searched. Although Google Trends does not display search volume every month, it is feasible to use it to observe seasonal patterns in search volume and the correlation between the popularity of various terms in different geographies. Every year, Google Patterns displays global search trends.
5. Moz Keyword Explorer
A highly effective and widely used keyword analysis tool is Moz Keyword Explorer. Moz Keyword Explorer keyword rank tracking tool is not entirely free. Ten monthly searches are included in the free version, which we think is sufficient, to begin with. An excellent tool because it displays the monthly search volume, keyword suggestions, and positioning weight rather than trends. Explore it and utilize it to the fullest extent possible because it will aid in website optimization overall.
These were some of the best keyword rank tracking tools you can find online. The benefits of their use are enormous. These keyword and SEO backlinks tool options can significantly help you improve your SEO. Many marketing professionals use them on daily basis. They have several uses, including keyword research, backlink building, competition research, competitor analysis, social media campaign management, paid advertising campaign tracking, and much more.